Author: Michelle van Schouwen

Create a planet-forward, future-ready business

During most of my adult life, I have run businesses. Now, I’m in the business of advocating for the planet, and I’m also still involved in supporting forward-thinking entrepreneurs. As all the savviest of them know, the future is going to be very different from the present. Observe our changing planet, including the start of…
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October 29, 2019 0

Future-forward 4th of July

Ah, social media… if nothing else, my friends and associates remind me to do better. I’m not trying to be Debbie Downer here, but thanks in part to communication from my smart, kind and responsible friends online and in real time, I AM trying to re-imagine our Great American Independence Day for a greener, kinder…
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July 2, 2019 0

Doing right by the climate in an era of crisis fatigue

If we don’t put the brakes on the planetary warming now, many of the other genuine concerns we face in 2019, including massive human migration, threats of war and war itself, and an always-fragile economic prosperity, will surely worsen over coming decades. In fact, some of the challenges we face today – Should we fix the highways? Build high-speed rail? What about healthcare for all, and pharmaceutical prices? – could in retrospect look enviably simple to fund, repair or otherwise resolve.


June 25, 2019 0

Environmental alignment: How much does what YOU do matter?

let’s argue that’s there is more to the story than putting the thumb on the government and corporations to change their ways while we all continue to fly and drive casually, discard plastic, and buy mountains of stuff. I’ll argue that we, too, to the best of our individual and collective ability, need to smarten up and take responsibility for this planet.


April 25, 2019 1
NASA climate change globe map

The elephant in the room is destroying the planet

Which brings me to the elephant in the room. The longer Trump, his handlers, sponsors, bosses, and various winged monkeys remain in power, the worse our planet’s situation becomes. I refer here to the urgency of climate change and the need to move away from fossil fuels, plus the related need to retain and rebuild critical resources including clean water, clean air, open land, and a not-completely-poisoned environment.


March 5, 2019 2

Dispassionately yours: Lake Okeechobee, the Gulf and our water

By Michelle van Schouwen In southwest Florida, this is a year of high passion… about crisis-level algae, nutrient loading and general water hell. So I needed to understand more about the giant lake that’s gotten so much attention lately. I’ve visited Lake Okeechobee but don’t know it well. It was time to go deeper into…
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November 16, 2018 0

Longtime activists… why do they do it? How do they cope?

By Michelle van Schouwen What possesses anyone to become an activist for a progressive cause? And what induces anyone to stay with it for years or even a lifetime? “Putting it on the line” or devoting substantial time and energy for positive change may sound heroic and gratifying, but the experience of many long-term change-makers…
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October 29, 2018 1

Gulf coast eco-disaster – something is rotten in Florida

By Michelle van Schouwen A huge chunk of ice splashes into Arctic waters, raising sea levels just a little more. The parts-per-million measure of carbon dioxide in the air edges up yet another notch above the 280/million figure considered the proper amount of CO2 in terms of global temperature regulation. Often, environmental and climate events…
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August 21, 2018 0

Finding common interests in the quest to save the climate

By Michelle van Schouwen, Q5 Analytics Ideally, it would be incontrovertible that people from all walks of life would agree that climate change is real, that it is largely caused by human activity and that mitigating its acceleration would benefit humanity. But that’s not the way it is. Given the fact that people in power…
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February 20, 2018 1